Together with roastmarket, we created KäFFF!, a bold new coffee brand that puts caffeine at the center of its identity. Whether for early mornings, long meetings, or deep focus sessions – KäFFF! stands for freedom and convenience.

The brand essence: three varieties, three symbols – Turtle, Fox, and Tiger. Each embodies a different way of living the day, making KäFFF! a statement for conscious coffee enjoyment.

For the launch, we designed a fresh corporate identity, and created visuals for a three-phase campaign to break into new market segments and grow brand awareness.

The campain spanned OOH advertising, social media and influencer marketing, brand films, retail initiatives, PR campaigns, international collaborations, and even postcards in the local bar.